Vogue’s Wintour (who worked with Helmut for many years) says in the documentary, “If you were to give an assignment to Helmut, you weren’t going to receive a pretty girl on a lovely beach. That’s not what he was about.” She adds that Vogue expected that photos from him would be “iconic, sometimes disturbing, certainly thought-provoking … You might consider it brave, but I would consider it necessary.” She says that his photos were needed as a counterpoint to the overly glamorous, fantasy-level type of photos that proliferate in fashion.